Micah Pittard

Micah Pittard

In a realm as fiercely competitive as Hollywood, orchestrating successful network connections becomes crucial. Branding agencies, especially ones like New Standard Branding, under the strategic leadership of Micah Pittard, utilize their vast industry affiliations to unlock opportunities for their clients. Whether it's acquiring a part in a renowned film or securing a much-desired performance at a celebrated event, these connections are priceless. Hollywood thrives on relationships, and branding agencies serve as the vital link that associates celebrities with individuals and opportunities that matter. The global reach of talent agencies is a testament to their influence in shaping celebrity brands. Hollywood's elite are no longer confined to the United States; they are international icons with fans worldwide. Talent agencies recognize the potential of expanding their clients' reach beyond borders, facilitating opportunities for international collaborations, endorsements, and market penetration. For instance, Jackie Chan, managed by CAA, seamlessly transitioned from a Hong Kong action star to a global icon with Hollywood crossover success. One cannot discuss the role of talent agencies in Hollywood without addressing the elephant in the room: the ever-evolving landscape of representation and diversity. In recent years, there has been a growing push for increased representation of underrepresented communities in the entertainment industry. Talent agencies are under pressure to not only discover new talent from diverse backgrounds but also advocate for fair opportunities and equal pay. The #OscarsSoWhite movement and calls for more LGBTQ+ representation are just a few examples of how talent agencies must adapt to meet the changing demands of the industry and society at large.

Comments

Post a Comment

Popular posts from this blog

Micah Pittard

Image
Micah Pittard New Standard Branding was founded by veteran branding agent Micah Pittard at the end of 2021. The name signifies a new standard of doing business in brand representation: integrity-driven, client-focused and a tailored approach to client’s goals. NSB works strategically with the larger team including Managers, Publicists, Stylists to always keep the bigger picture in mind.
Read more

Micah Pittard

 Micah Pittard New Standard Branding (NSB) is a premiere talent agency specializing in celebrity branding, endorsement campaigns and licensing for a select roster of high-profile entertainment clients. NSB offers clients an elevated, hands-on strategic approach not found at larger full-service agencies. Instead of relying on incoming inquiries, NSB leverages relationships with fortune 500 brands, ad agencies and other talent buyers to proactively pitch clients and create opportunities. NSB’s bespoke approach ensures a long-term strategy on campaigns that enhance their client’s overall personal brand. New Standard Branding was founded by veteran branding agent Micah Pittard at the end of 2021. The name signifies a new standard of doing business in brand representation: integrity-driven, client-focused and a tailored approach to client’s goals. NSB works strategically with the larger team including Managers, Publicists, Stylists to always keep the bigger picture in mind. With over 15...
Read more

Micah Pittard

 In the dazzling universe of showbiz, talent agencies like New Standard Branding (NSB), led by veteran branding agent Micah Pittard , are the unheralded champions orchestrating the spectacle. These agencies, with visionaries like Pittard at the helm, discover, cultivate, and catapult talent into the limelight. But what exactly is the role of a talent agency such as NSB? How does it navigate and adapt in this vibrant and ceaselessly transforming industry? Talent agencies, in essence, are talent magnets. They actively seek out individuals with raw talent, charisma, and potential star power. Scouts attend talent showcases, auditions, and even browse social media platforms to identify promising prospects. Once they spot someone with the "it" factor, they offer them representation. Representing talent is a multifaceted endeavor. It begins with an initial meeting between the talent and the agency. During this stage, the agency evaluates the individual's marketability, skillset,...
Read more