New Standard Branding

 New Standard Branding



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Micah Pittard

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Micah Pittard New Standard Branding was founded by veteran branding agent Micah Pittard at the end of 2021. The name signifies a new standard of doing business in brand representation: integrity-driven, client-focused and a tailored approach to client’s goals. NSB works strategically with the larger team including Managers, Publicists, Stylists to always keep the bigger picture in mind.
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Micah Pittard

 Micah Pittard New Standard Branding (NSB) is a premiere talent agency specializing in celebrity branding, endorsement campaigns and licensing for a select roster of high-profile entertainment clients. NSB offers clients an elevated, hands-on strategic approach not found at larger full-service agencies. Instead of relying on incoming inquiries, NSB leverages relationships with fortune 500 brands, ad agencies and other talent buyers to proactively pitch clients and create opportunities. NSB’s bespoke approach ensures a long-term strategy on campaigns that enhance their client’s overall personal brand. New Standard Branding was founded by veteran branding agent Micah Pittard at the end of 2021. The name signifies a new standard of doing business in brand representation: integrity-driven, client-focused and a tailored approach to client’s goals. NSB works strategically with the larger team including Managers, Publicists, Stylists to always keep the bigger picture in mind. With over 15...
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Micah Pittard

 In the dazzling universe of showbiz, talent agencies like New Standard Branding (NSB), led by veteran branding agent Micah Pittard , are the unheralded champions orchestrating the spectacle. These agencies, with visionaries like Pittard at the helm, discover, cultivate, and catapult talent into the limelight. But what exactly is the role of a talent agency such as NSB? How does it navigate and adapt in this vibrant and ceaselessly transforming industry? Talent agencies, in essence, are talent magnets. They actively seek out individuals with raw talent, charisma, and potential star power. Scouts attend talent showcases, auditions, and even browse social media platforms to identify promising prospects. Once they spot someone with the "it" factor, they offer them representation. Representing talent is a multifaceted endeavor. It begins with an initial meeting between the talent and the agency. During this stage, the agency evaluates the individual's marketability, skillset,...
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